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SEO in 60 Seconds: Keep your content compelling

You know you’re an expert in your line of business or a great salesperson, but how do you portray that to the outside world and potential customers?

Sure, some companies give away free samples so you can see how great their product is, but in cyber world there is something more valuable and sought after by many:  Free advice.

I’ll explain.  Search engines are used to give advice, answer questions and to find information.  the Google Hummingbird updates over the past year improve how Google handles conversational queries, for example, “Where is the nearest..?”, “how to…?”, and “where can I get…?”.

Therefore informative and compelling on your website is now key to the success of any online business.

For example an online boutique would maybe give advice on the ideal dress for a pear-shape. An Estate Agent, would review local towns and villages including local schools and facilities.

It does come down to time, but there are many ways you can deliver your content:  A 10 minute video from your YouTube channel, a post (or a quick tip) on your blog or a comprehensive downloadable report from your website. But spare the time and post regularly because it is worth it.  Your information will benefit your readers, demonstrate that you know your stuff and by doing so, Big G will recognise and reward you.

This is one in a series of SEO Shorts. For more short-term tips. Please subscribe to our weekly newsletter or RSS Feed

SEO in 60 Seconds: Keep it natural.

You’re working on your website, writing up some great content that contains lots of lovely rich keyphrases.  Just one quick question:  Who are you writing all of this for:  The search engines or your end user?

Sure the user cannot find your content unless they find it on the search engines first, but if you have written this purely for the benefit of getting your site listed, are your readers really going to stick around for manufactured tot that was merely spun off to keep Google happy?

Google has the reading age of a 14 year old, which for sophisticated software, is pretty good going.  So if you just keep your content clear, to the point and easy to read.  then both reader and search engine should be happy.  Keyphrases naturally occur and that’s fine.  But just don’t force it.

If you’re still unsure, give it to your Mum (or someone whos not in the know) to read.  If they haven’t got a clue what you’re on about then you definitely need to revise your content!

This is one in a series of SEO Shorts. For more short-term tips. Please subscribe to our weekly newsletter or RSS Feed

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