21st November 2014
You’re working on your website, writing up some great content that contains lots of lovely rich keyphrases. Just one quick question: Who are you writing all of this for: The search engines or your end user?
Sure the user cannot find your content unless they find it on the search engines first, but if you have written this purely for the benefit of getting your site listed, are your readers really going to stick around for manufactured tot that was merely spun off to keep Google happy?
Google has the reading age of a 14 year old, which for sophisticated software, is pretty good going. So if you just keep your content clear, to the point and easy to read. then both reader and search engine should be happy. Keyphrases naturally occur and that’s fine. But just don’t force it.
If you’re still unsure, give it to your Mum (or someone whos not in the know) to read. If they haven’t got a clue what you’re on about then you definitely need to revise your content!
This is one in a series of SEO Shorts. For more short-term tips. Please subscribe to our weekly newsletter or RSS Feed
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