How many pages should you have on your website? Part 2

27th July 2021

Page 2️⃣ About us/you

The second page should be used to both tell the user your story and about your business. For example:

• What is your background?
• What inspired you to start your business?
• Why are you selling this particular product?

Remember the mantra “facts tell but stories sell”.

Include an image of yourself

Come on don’t be shy! ? People buy from people so a professional, well taken headshot associates you with your business and builds trust even on a web page. Larger companies normally include this for every key member of their team.

About your company

You’ve introduced yourself, now touch on your company: Who are they? How long have you been established? What are your ethics? What makes you different than Fred down the road that sells the same product/service?

Any evidence?

If you have a fancy award or an accreditation, here should be the place to add it. Are you an investor in people? A sustainable business? Touch on it here.