Page 2️⃣ About us/you
The second page should be used to both tell the user your story and about your business. For example:
- What is your background?
- What inspired you to start your business?
- Why are you selling this particular product?
Remember the mantra “facts tell but stories sell”.
Include an image of yourself
Come on don’t be shy! 😀 People buy from people so a professional, well taken headshot associates you with your business and builds trust even on a web page. Larger companies normally include this for every key member of their team.
About your company
You’ve introduced yourself, now touch on your company: Who are they? How long have you been established? What are your ethics? What makes you different than Fred down the road that sells the same product/service?
Any evidence?
If you have a fancy award or an accreditation, here should be the place to add it. Are you an investor in people? A sustainable business? Touch on it here.