DVH Design – Online Superhero: In AI

Over the last 48 hours, there has been a worldwide craze where people resort to AI to create theirselves in a box as a minature character.  I have seen some pretty accurate ones, some bizarre ones and a few that have made me chuckle (One of my friends is a Madonna fan, but AI thought he meant Maradona).

I could do that, but that would be very predictable and, 2 days in any trend, a bit boring.  My accessories would inevitably be a laptop, glass of wine and my headphones.  Meh, I’m sure you will agree.

Besides the BBC think that there are some concerns with environmental impact.  Mainly because the process is quite involved https://www.bbc.co.uk/news/articles/c5yg690e9eno

So I did something a little different:  Instead of expecting ChatGPT to do everything for me, I thought I would ease the burden a bit.

The first image (above) was taken about 3 years ago at one of my BNI meetings.  I was in great shape after running a marathon and jokingly bought a cape and mask to reflect my online superhero persona.  So half the work has been done already. 

So I fired up my faithful ChatGPT (I should add that I use this strictly for research, my posts are still my own hand!).  Then I merely uploaded the photo and asked it to make me into a Pop Funko character.  I have a couple of these figurines already and I just find them way cooler than kit dolls.  And they still come in a box.

The process did take a few minutes and I did have a refresh at one point, but here is the finished result that I can use to reflect my business.  Not bad for about 10 minutes work!

As an added bonus, I can actually take this design and get it made into a Pop figurine https://funko.com/pop-yourself.html

I would love to know your thoughts in the comments and see your efforts, if you haven’t already shown it on social media.

Image Copyright: A Rough Guide to Staying Safe

I was getting ready to write a LinkedIn post a couple of weeks ago. My goal was to drive home the benefits of backing up your website in case it all goes a bit “Pete Tong” (wrong). I was able to locate an image of Pete Tong off Wikipedia, but it wasn’t his best.

So I went to some of the popular stock image websites. There was a great selection of Pete Tong related images, but these were all marked Editorial. This means that the image could only be used for reporting and non-commercial only.

I could of course argue this was the case, but in the end decided to abandon the whole piece just to stay safe.

All about Copyright

The first instance of copyright law dates as early as 1709, to protect the interests of publishers. In time this has come to protect artists, writers and photographers. A website is no exception. Printed material may only reach a limited amount of people for a short time. A website is there all the time for anyone across the globe to stumble across.

Twin that with reverse image searches in Google Images and monitoring services such as Pixsy or Tineye, and you could find yourself in trouble very quickly.  And it can get expensive.

The first experience I had of web copyright was as far back as 2005. I worked with a local manufacturing firm that told me his story. He bought 2 images from a well known stock company to use on his brochure. When he came to create his first website, he thought “oh let’s use the 2 images I’ve just bought for my brochure.”

Two weeks later there was a dull thump on his doormat. In the form of a hefty copyright bill for £7k per image. Ouch.

Of course this is the story I tell to advise my clients to not full foul of the same fate. After all, a lot can be done with £14,000. Paying a disgruntled photographer or artist shouldn’t be one of them.

That goes for Artwork as well

This isn’t limited to photos, this can be videos, graphics and so on. I recently complimented one of my clients for the graphic for one of her product hampers. When she announced “Oh I just did a Google search and copied it”, I took it upon myself to recreate a graphic that was just as good but wouldn’t potentially cost her 5 figures. 

Deviant Art, one of the largest art galleries online does a pretty sterling job of explaining copyright on their website .

A quick word about celebrities

I have recently called out someone who I was going to work with by pointing out he had an image of a popular tennis player on his website. As this was a PT, it could be implied that he trained them.

I was shot down in flames due to the fact that he had included this image on his site for several years and had not had any issues. In fairness the image has about 100 pixels wide and very bad quality.

But why even take the risk? As I found out from my Pete Tong expedition, the only images are editorial. To include them on your website unless you are a news resource is a very dangerous game.

Celebrities (and their photographers) take a very dim view on having their work exploited and as Kendrick Lamar said at the Oscars, are “lawyered up”.

So what can you do?

There are a number of ways still to include images on your website and stay above board.

• Original Content. This is the best method. Take your own images, make your own graphics. Or enlist on the help of a professional to create something that is truly yours.
• Get written permission. It nevers hurts to ask. A polite email or letter might lead to a “no” but how would you know, if you don’t ask? If you’re selling products on behalf of a company, they should give you consent and probably even point you towards a trade website allowing you to take what you need. If not, then just get an ok in writing, even as an email.
• Popular stock libraries. If all else fails, there are many stock websites for photos, videos and graphics. The top ones are iStockPhoto and ShutterStock. Generally you can get an image for about £7-£20. I would however read the licence agreements prior to using any stock website. Unsplash.com is also a good library to check out. Mostly these are free for commercial use. Access to premium images are available for £10 for a month.
• Try free stock libraries.  I have had some success using some of the other free options, such as FreeImages and Pixabay. Again read the small print first, just so you know whats ok and what’s not.
• Check Out WikiMedia. If you are that adamant on getting a celebrity image, try WikiMedia which look after the images on Wikipedia. It can be a bit hit and miss, BUT read the Reusing content link first and follow the instructions thoroughly. Chances are you will be asked to add an attribution.

Conclusion

We all need content for our website and social media, but you cannot just Google an image and swipe it for your own use. By following my guidelines, certainly gives you better guidance into getting what you want without being my next horror story.

If you need help with your website then contact DVH Design today for a free no-obligation review.

Keyword Repetition: How much is too much?

A recent conversation about keyword repetition sparked this post to guide anyone else falling into the SEO trap.

I was talking to a client this week who was panicking about the content on their website.  Basically they had been speaking to an outside expert about their page copy and how it could be improved.  Fair enough so far.

But then the age old subject came up about keyword repetition.  Cue the client physically counting the times a keyphrase is repeat throughout several of the blog posts I had written.

For anyone that hasn’t been working in the web world for nearly 25 years, I shall bring oyu up to speed:  Before 2012, it was possible to game Google (et al) into ranking your website higher than your competitors.  One of those early tactics was to stuff your chosen keyphrases into copy as many times as you could.  it didn’t have to make sense but it worked.

Luckily at around 2012, Google put a massive stop to that with the Google Panda and the Google Penguin updates.  Between them, websites that were both thin on content and were blatantly using bad techniques to promote their website saw a massive drop in rankings.  Overnight.

So now the playing field is more even.  Yes, you will have to repeat your keyphrase in the content you write, but what extent of keyword repetition is bad?

An Extreme example of how not to do Keyword Repetition

I shall start with what is not allowed.  What i am about to give you is an extreme example of keyword repetition. 

Tell me if you can comfortably read the copy in this image:

Yes. neither can I!  This is too much.  That text isn’t even readable and reeks a bit of desperation. 

Copy like this will make any visitor to your website do a 180 and go back to Google.  And after a short while, Google will want to know why so many users are doing the same.  And bang!  You are on the naughty list.

So what Should I do?

When talk about a subject, you know a lot about, or are passionate about, you talk about it using using common terms with a second thought.  So by creating compelling content about the subject, any potential keyphrases are repeated naturally. 

Whether you are writing a page or a post, it also helps to know what keyphrase you would like to rank for.  I will tackle this in another post, but let’s just say for now, you have your keyphrase in mind.

Write Something Compelling

Remember the internet is still an information super highway that most of the population of the world use for information. Google and other search engines exist so web users can find the best information to serve them.

So if people are coming onto your website to read your content on X keyphrase, it means they want to know more about it. 

Not necessarily to buy your product/service.  They could just be seeking advice on the subject, or doing research or comparing ideas. 

So how can you best help that end user?  What advice can you give them about X subject?  What do they need to know moving forward?  Even better, what shouldn’t they do?  These should give you ideas for good content.

Is there an actual number for Keyword Density?

Keyword density is the number of times a keyphrase appear in a web page (or post).

There is not a definite number to adhere to, but as a guide, there is a formula according to SEM Rush.

If you divide the total word count of your post/page with the number of times your keyphrase is repeated.  Then multiply this number by 100 and that is your percentage.

But that’s a bit techy isn’t it?  You may get some SEO consultants give you a figure such as repetition every 1-200 words and SEO software that say aim between 0.5%-3% for the optimum in SEO.

My Best Tips

• Focus on User Experience not SEO. You could easily drive yourself mad by focusing on keyword density for SEO, so don’t!  Instead focus on serving the user.  The keyphrase needs to appear as early as possible, for example in a heading.  This at least tells the end user that they are on the right page.
• Write for the people, not the search engines. An age old tip that applies even now.  You are not a robot and your users are deifintely not.  So write natural content for them.  If you try writing your copy with search engines in mind, people will turn away.  A massive red flag for Google.
• Use an SEO plugin. If you are on WordPress, a shop site or any CMS based platform, you can add a good SEO plugin that can notify you if your repetition is just a bit too much.  For WordPress, I use the free verison of Yoast SEO.  This checks your content in real time and warns you if you are over optimising for your keyphrase.If you aren’t on any platform then try an online tool like SEMRush’s Online Checker
• Read through your content. Copywriting can be mentally draining, so once your’ve written your piece, go away and take a break from the screen.  Make a cup of tea, watcha film or something. Then look back on your article on a fresher mind.  Does it read ok?  Do you understand it?  If not then make changes.
• Get someone else to read it.  it’s also easy to get to engrossed in your writing.  So ask someone else to read it:  A colleague, your boss, your friend.  They will tell you if it sounds forced.  If you are stumped, then I volunteer my Mum who gives a very honest opinion!

Conclusion

Whether you are conscious of falling foul of Google or want to write the best piece possible for your website.  These tips should give you a better insight on what to focus on.  If your article is that compelling and well written then othr websites will want to link to it naturally or even better, Google will use your content to inform its users. 

DVH Design offers both small business SEO and dedicated SEO for larger companies. Get in touch today to discuss your SEO needs

Password Security: Why Mine are Complicated

Password security is essential. So when I configure a website for a client, rest assured that I will give you a complicated password. It will include upper and lower case, numbers, special characters and normally more than once.

This doesn’t always go down so well: I get moaned at, or requested it is changed to a simpler or one that the customers uses everywhere else. I say no.

So if you do find yourself in this situation, where I dig my heels in, these are my reasons:

Unauthorised logins on websites happen – a lot

If you have any type of security software on your website, you may get an email alerting that someone has tried (and failed) to get into the back of your website.

Now I should explain these logins aren’t people, they are mainly automated bots. Basically little programs that try to guess your user’s passwords. They would like nothing more than to get into the back of your website, look for vulnerable code or outdated software. If they do, they will unleash total mayhem.

More can be read about failed logins here

The record I have seen for the most automated logins in one day is around the 600 mark. Please do comment below if you can beat that.

Cleaning up hacked websites is just horrible

I have had to clean up a few hacked websites, everything from rogue files sending out phishing emails to redirects to spammy /malicious websites. It is a very long, tiresome and expensive process.

The few times I have had to undergo this arduous task, I have no doubt that the client would rather have put the money to better use. It is also quite stressful and has me looking over my shoulder for some time afterwards.

I would not be a very good (or professional) web designer

I pride myself on the quality of my work and going by the nearly 20 years I have been up and running, my customers agree. If a client’s site was hacked, that would reflect badly on me. If it happened often, then no doubt my reputation would go down. Not on my watch.

It doesn’t reflect well on the customer

Depending on how quickly it is detected, if your website keeps getting hacked, then in turn you may get a reputation with your customers: “Oh X’s website is down yet again.” This can be offputting and can result in your customers going elsewhere.

Although these constant logins will not effect your website performance they can slow it down considerably.

Conclusion

So all in all, I would rather be moaned at a bit for choosing a long and complicated password than all of the above.

As a basic security measure, you should have a strong password, but you should also:

• Include security and firewall software on your website. This should also provide an activity log that flags unauthorised behaviour. It can also block or blacklist the culprits.
• Install an SSL certificate (secure socket layer). This encrypts any transmission between the browser and your website preventing your credentials from being discovered by the wrong eyes.
• Consider 2 factor authentication (2FA). Not only do you log into your login page, you also have to provide a code. This is provided either by text or an phone app that creates a random code.

Just one last thing: If you are going to write your passwords down store them securely. For added security, invest in password software.

How to Seek (and Destroy) Online Plagarism

In the past I have written about image copyright and how you should read any small print to ensure that you don’t leave yourself vulnerable to a nice big fat royalty bill from a disgruntled photographer. But your website content can also be vulnerable to plagiarists.

Just before I start, the actual definition of Plagarism according to The Oxford Dictionary is this:

The practice of taking someone else’s work or ideas and passing them off as one’s own

From the Latin plagiarius ‘kidnapper’ (from plagium ‘a kidnapping’, from Greek plagion) + -ism.

Yes, basically someone who kidnaps your content and passes it as their own. You don’t really need me to tell you how unethical a practice that is?

So is Someone Duping your Content?

You can check for duplicate content by going to Copyscape.com. You simply add your page URL and they search for websites that have similar content. It then gives you a percentage of how similar the page’s content is to yours.

The free service allows you 10 searches per day, which is adequate for a small website. For larger websites, it might be easier to subscribe to their premium service.

How it was about 10 years ago

I originally performed a search about 10 years ago, before web copyright was being taken seriously . I noticed my web rankings had gone down. I used Copyscape and found to my horror that a web design company up north had swiped my content and shamelessly added it to their website.

I rang up their company and had to leave a message. I went out for a moment and on my return had quite a snotty message left back on my website. The guy in charge basically thought it was socially acceptable to swipe content from other websites and then palm it off as their own content.

So I rang back this little Herbert to set him straight, but in the time between leaving his answerphone message and the phone ringing again, he either realised that the Essex girl wasn’t backing down or (more than likely) he didn’t actually have a leg to stand on. So he turned from snotty MD to noble and apologetic MD.

Naturally it was one of his employees was responsible for the content and would be “having words” with him and asking him to change it that day. It did get changed that day.

How it was 2 weeks ago

Fast forward 10 years later, and online copyright infringement is quite rightfully taken very seriously.  Also action is taken more quickly, even to the extent of the hosting company taking action or, even worse Google.

So, when I came to writing this guide, I ran a check on my website. My content is about 3 years old so I checked my pages and this time I find that not only one but two websites have copied my content: One had copied a section about e-commerce on my services page, but another had blatantly swiped my content from the ecommerce page.

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Step 1 – The Cease and Desist letter

It is very tempting to rip chunks out of the website owner, but that could just get messy. So instead I looked up their contact details and dropped them a polite, but firm email.

I did indeed check both sites after a few days: The website that copied the small section from my services page had taken the offending content down and either copied someone else’s or wrote it themselves.

But after one week the duplicate page was still there. Nothing had changed and this little twerp wasn’t taking my email seriously (he hadn’t even told me to get lost!). So it was time for the next stage.

Step 2 – Contact their Hosting Company

So if the web owner wasn’t going to take their content down, then maybe a polite word to their hosting provider would do the trick. So a quick look on http://who.is for the domain name and I can find out the hosting company. In this case one in the Netherlands.

The hosting people not only need to know the whole story but also need evidence that one of the websites they allocate space for is doing anything wrong. It is also worthwhile to prove that you were the originator of the content. https://web.archive.org/ takes regular captures of your website. It doesn’t take regular updates, but in this case it proves that my web content has been on my site for a couple of years.

I sent them a polite email explaining the situation and that they should take down the page (or even better the site) as they are infringing copyright. Again I have given them a deadline to do something about it.

In this case I didn’t have to wait very long. Within a few hours I had a reply. Short but polite.

And on that same afternoon, their website (and at the point of writing this) the website is still down.

I wonder if they are aware?

So it was resolved with slightly less stress than the case 10 years ago. But if the hosting company hadn’t responded, then there is a step 3.

Step 3 – Tell Google all about it

This is a last resort: Get onto Google Webmaster Tools and file a DMCA (Digital Millennium Copyright Act)

Big ‘G’ provide a lot of support and information about this process and guide you through the entire process. Take the time to read the support on offer and answer the questions and provide as much info as possible. Google will then in turn review your DMCA and decide which action to take. For a straightforward act of plagarism, that should resolve it.

Can we stop this from happening again?

No not really. Online, you are always going to get hackers, spammers, scammers, cheapskates and general weirdos, and there will always be some imbecile with minimum brain activity, that thinks they just might get away with swiping someone else’s content for use on their own website. The key is to check your content regularly and to take appropriate action.

There are a few workarounds, especially for blogs, but I will cover that in a separate article.

New Year, New Website

If you own or are responsible for a business website, it makes good sense to perform an audit at least every 6-12 months to ensure that your web pages are still alluring and your content is still up to date. A lot of advances have been made online, so even if your website has been revamped in the last couple of years, your good intentions already look dated.

Tend to your website like you would tend a garden: Sure you don’t have to be in it every single day, but regular tending to keep it fit for purpose. For example, remove the weeds and the plants that didn’t take. Maybe once a month add something fresh.

So many times I have seen unattended websites that are the garden equivalent of overgrown grass, thriving weeds and the rusting remains of an old car!
But before contacting any web designer, with a long list of what needs to be done, have a look at what you currently have online and perform an audit on your website. Here’s a quick how to guide:

Feedback

You know something is amiss with your website when you (or your sales team) stop referring people to the website for further details. You may instead be using Twitter or Facebook to keep your client base updated on the latest buzz. That is fair enough, but don’t forget they will out of curiosity look at your website as well. And what’s to say you cannot include social media updates on your actual website? You can.

Identify your quiet period

Every business has a quiet time: For business to business companies, this could be in the time between after Christmas and before new year; around March and before the financial year or during the 6 week Summer holidays. For online shops, this could be after both Christmas and the January sales. Whenever your quiet period where there are few distractions, this is when you should focus on this task and take the time to assess your website.

What needs to be changed

This is where you need to roll your sleeves up and look at your website objectively. Start at the home page: Does this still look stunning? More importantly does it still reflect your business?
From here, go through the other pages of your website: Do you still offer these products/services? Is the content still persuasive?

Also is your news page, portfolio and/or blog updated on a regular basis? How long ago was it updated? If they are not already, your social networks can be set to automatically update every time you post on your blog.

If your website performs an online function, (for example, completing a form, making a purchase, etc), does this still work ok?

In general, is your website easy to navigate? What is the general feel of the site? Is it still good? Try to put yourself in your customer’s position when going through your website: Would they be impressed or disappointed?

Check your stats

Any serious website owner should be set up on Google Analytics, as this can reveal a lot more about your website, how visitors find your website and how they behave on your website.

NB: If you are not on Google Analytics yet, then every hosting provider does provide basic analysis data from the control panel (but take this quiet time instead to get registered and setup on Google Analytics).

I could dedicate an entire article (even a few) to the various functions and filters of Google Analytics, but for now, The main areas to focus on should be:

• Bounce rate this is where people click onto your website and then come off it within a short period of time. If this figure is high, then you definitely need to revise your website.
• Time spent on website: There are two functions for this: The average duration that each visitor spends on your website or more usefully, a breakdown of the tally of people spending a fixed amount of time on your website (for example x% spending less than 10 seconds, x% less than 1 minute, etc) again the less time spent, the less engaging your pages and content are.
• Number of pages on website Again provided as an average per visitor or a breakdown. Is your content compelling enough that people want to read more, or are your visitors visiting one pages and then leaving. Or have they found what they wanted on that one page?
• Popular pages This section can be used to answer that question. There are 3 various breakdowns: Top content pages, which show the most visited pages on your website, Top Landing page (the first page one visits on your website) and Top Exit page (the last page visited on your website). This gives an indication of the path people are using throughout your website. The exit page may be your contact page, indicating that they are ringing or sending you an email.
• Goal Analysis. Depending on the main focus of your website (for example, download a guide or make a purchase), take the time to set up each goal on your website, making sure to record every page in the process. This is the most worthwhile tool on Analytics because you can monitor the success of the whole process and see how many people are abandoning the process halfway. For example are people giving up on page 2 of your 4 page checkout process? if so why?

The WordPress version as seen from the control panel (circled)

Responsive layout

Another area you should analyse on Google Analytics, is how people are viewing your website. There may only be about 30 people per month viewing your website using a tablet or smart phone, but this figure is anticipated to get bigger. Also these could be the visitors that want to buy from you or find out more information, so make sure that your website can accommodate the mobile user.
View your website on both a tablet and a mobile: How does your site look? Is it still easy to read and to navigate? Can you perform everything on a handheld device that you can from a desktop?  You should.

Security

If your website is set up using sophisticated software (for example WordPress, Joomla, etc), one final word about security: 2014 has been known for online security breaches from vulnerabilities in software to brute force attacks (link to 2014 hack list). Brute force attacks are automated but target your administration panel using simple passwords, and have been rife since the start of 2014 (ask your hosting provider, they may already have security measure in place to eliminate this).

So can your login be easily guessed? Now might be the time to create a more secure password.

The Joomla Version as seen at the bottom of each page and the update notification (both circled)

Even better is your website software up to date? Software companies regularly revise the software to include all the latest security patches which keeps the nasties out. You can check the latest version of software by logging into your admin panel. Most software providers post a message on your admin panel when there is a new revision available.

These points alone should give you a clear idea on what needs to be improved on your website. Updates to the pages could easily be made by you or a members of staff, but the more involved areas, such as updating the software or re-development to accommodate mobile devices can simply be handed to your web developer or IT department.

This is a brief guide to get you started. DVH Design will shortly be compiling a more in-depth step by step analysis checklist for you to use on your website every year. Please contact or comment below if you would like this document when it goes live.

Resurrect your Website from the Dead

It’s no big secret: I received funding from the government in the Summer and now I have a Business Coach working with me for a few months to improve certain areas of my business.

So far progress has been steady and it is quite a novelty concept to me as the business coach gives me homework to do each week. Last week I was asked to make a list of every prospective client that hadn’t proceeded forward. I did so and out of my own curiosity, I checked their websites. Except for one that had recently re-designed their website for desktop, tablet and mobile use, regularly updated their site and engaged in social media, had been pretty much left for dead: Some had not been updated since 2011, others had created a Facebook page, written 2 updates and then given up.

That is a shame because they are missing out on sharing their information with others, engaging with what could be potential customers and associates. All of this being vital stuff for any business. Also if people want to find out more about your company, product or service, a 3 year old post announcing your company’s now set up on Facebook is hardly a good sign!

The thing is, a lot has changed since 2011: For a start, there is way more competition out there, Google have got smarter at detecting websites that provide regular and useful advice (and filtering out the ones that can’t be bothered), and according to Google, mobile search may overtake desktop search by next year.

Even I have fallen under this category: I half-heartedly set myself up on Twitter and Facebook a few years ago, but its only really in the last 6 months that I’ve taken the time to set up a decent Company profile and now regularly take the time to share and converse on both. I’m still a long way off seeing any visible results, but the local community know that I’m out there and some of my customers have asked me more about the building work currently taking place on my new office.

A snippet of company information about the latest buzz in the DVH Design camp

In fact, here is a rundown of the best excuses I have heard and my answer to them:

I haven’t got the time

No one expects you to spend all day chatting on social media or writing up your latest blog post. But by allocating a small amount of time (about 1-2 hours) each day or week is time well spent. Even better if you opt for a time when you are at your most productive.

You can also use tools to save time. For example wouldn’t it make sense if you use a social network platform, such as Hootsuite or Tweetdeck to save you having to visit every social networking site you currently use? If you work late at night, you can also schedule posts and updates for the following day when people are more likely to read it.

For the larger task of re-designing your website or re-writing your web content, use your allocated time in steps, so for example write up your home page content during one session and maybe your services pages for the next. Or just outsource it altogether (Just saying!) 🙂

Hootsuite comes with a nifty calendar function so posts can be scheduled for a more social hour.

I have no idea what to say

This mainly falls under the category of social media, but can be useful for web content. Offer advice, give tips, answer questions that other people in your community are asking. Give a top 5 list of the most useful tools that you use, share other people’s posts if they inspire you/ anger you/find amusing/find intriguing. Find a couple of online resources and share their stuff for the same reason. Give reviews, tag people, converse with them, share related news articles, the list is endless.

Or you could engage your followers to do the legwork on your behalf: For example hold a competition/prize draw like and share your post or hold a photo competition based around your product or service.

I recently won a rag doll in a prize draw. The selfie was retweeted by the Mumpreneurs Club, so both parties benefitted.

No one shares/likes/comments

Not everyone is going to hang on to your every word. If no one responds then don’t sweat it. Retweet or reshare your post at least once more, but if not then just try again. Take the time to interact with your followers online, engage with them. Keep going and…

Don’t give up! Ever.

It may not result in a sale or a conversion straightaway, but sharing your expertise in the long-term lays the foundation for people to recognise you as an expert and in turn will contact you when they need your product/services. Also Google recognise your expertise and will duly reward you.

So what of my ex-prospect list? Well, my homework this week is to get in touch with them and let them know that I can still help them and demonstrate how I have helped others. Normally I would be sceptical, but frankly, I can’t wait.