Google rules the roost, right? Their search share is around 88% in the UK and they also own YouTube, Google+ Google Maps to name a few tools making it easier to find your business online.
So when you disrespect big ‘G’, the rug is pulled from under your feet and your listings disappear pretty quickly.
How do you know whats right and wrong? Google tells you in their Webmaster Guidelines. It will take longer than 60 seconds but take the time to adhere to them.
Like reading instructions off a packet of seeds won’t make you a professional gardener, reading the Webmaster guidelines won’t turn you into an SEO expert, but it certainly tells you in black and white how to keep big ‘G’ happy and working for you.
This is one in a series of SEO Shorts. For more short-term tips. Please subscribe to our weekly newsletter or RSS Feed
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