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Here’s the Reality: People are Looking for you Online

A London Cab - known for taking away fired candidates

This week has been my favourite time of the year. It’s nothing to do with Christmas: It was the interview episode of The Apprentice where the 5 remaining candidates get the pleasure of having every aspect of their progress businesses past and present, business plan and general characteristics by 4 of Lord Sugar’s key aides.

I watch this every year, not because I’m mean, but because nothing gets past these 4 musketeers. They analyse everything from how accurate the candidate’s market research is to how realistic their figures are. And they always look at the candidate’s current business website and for about 80% of the time, there are flaws.

Last year, out of the 2 finalists that went on to become Lord Sugar’s business partners, one hadn’t updated her website for about 5 years and the other one had an accreditation displayed on his website which shouldn’t have been there. ironically both of these budding business owners, went on to become Lord Sugar’s business partners.

This year was no exception: There was the hangover cure guy who boldly claimed on his Amazon page that he’d sold over 1 million sachets, when realistically he’d only sold 47,000 and the Tennis events organiser that had listed half her events on her website as cancelled. And my personal favourite:  Camilla, the nut milk entrepreneur whose original online branding was so provocative that it bordered on soft-core porn.

My son, who was also watching this with me, was looking up their websites on his iPad and we both had a good look. And indeed there are flaws. There were superficial flaws such as a logo that had been cropped to the extent that you couldn’t read the company name, a website that was clearly designed just for desktop users and my critical eye found that one of the slogans was “Just another WordPress site.”

I’m not saying Claude Littner, Linda Plant, et al are looking at your website right now, but like it or not, humans are naturally curious species beings. I’m sure I’m not alone in saying that after meeting someone either in person or interacting with them online, I’m straight onto Google or Linkedin to find out more about that person and their business.  Making it all the more important to keep your website and social media profiles updated.

Even after 18 years of working in the web industry, it kills me when someone dismisses updating their site saying “no one is looking me up online” Wrong. So wrong. People are looking you up whether you want them to or not. If your website or online profile aren’t up to scratch, it is going to reflect badly on you, whether you are #1 in Google #1000.

So take half an hour on a regular basis and look objectively at your website and social media profiles: Are they up to date? Is there anything new you can add? Are you emphasising your achievements? And more importantly, is it truthful? Can you back up your achievements (with accreditations, testimonials and media coverage)?  Even better ask a friend or colleague to take a look. What do they think? Sometimes a fresh set of eyes makes all the difference.

it is the final tonight and I wish the final 2 candidates the best of luck. It is hard to tell who is going to win this year.  I have looked at both of their websites this morning (Sunday) they have both been updated since Wednesday night, so its anyone’s guess.

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Bye 2017. Here’s to the Future (Poll)

My blog has remained abused this year. My last entry was announcing my interview with Switch radio, which has been and gone. Sadly it wasn’t recorded by the station so I have no evidence. On the bright side I have been invited back so watch this space.

I haven’t used my blog to my advantage this year for two reasons: The first reason is just pure workload, which is a good thing. Secondly(and not so great) has been for personal reasons. In a nutshell I am in the middle of a divorce, so most of this year has been spent either in mediation or between solicitors. The hardest part is over but this does mean that we will have to relocate premises next year but hopefully still in either Braintree or Notley.

So for sure this has drained me and I have felt down. But I am not out.

I have plans for 2018 and this is where I need your participation in a little product research: I am asked so many times by people I meet at networking and exhibitions to look at websites that are under-performing and offer my advice and recommendations. I am just throwing out ideas but if you could get a detailed analysis report about your web’s responsiveness, performance and ranking (to name a few), would you be prepared to pay for that privilege?

Would you be prepared to pay for a complete audit of your website?

  • Yes. About £50+ (0%, 0 Votes)
  • Yes Between £25 and £50 (0%, 0 Votes)
  • Yes under £25 (0%, 0 Votes)
  • No not at all (£0) (0%, 0 Votes)

Total Voters: 0

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For an extra measure of cheekiness, could you leave a comment with how much you would be prepared to pay for such a detailed analysis.

I greatly appreciate any feedback.

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DVH Design is going to be on the Radio

Switch Radio DunmowIt’s true! Deb Harrison from DVH Design will be speaking on the Zel-AfriQ show on Switch Radio on Wednesday 18 January 2016.

Along with 3 tracks of my choice, Deb will be talking to Zelma Holt about DVH Design: how we got here, and where we’re going.

The podcast will be published on our blog after the event but do feel free to have a listen live at Switch Dunmow Online  at 7.30pm on Wednesday.

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Merry Christmas from DVH Design

So we are at the end of 2016 and a lot has been going on behind the scenes at DVH Design.  This year has seen us contribute to our Social Media Channels.  Now during the week you can see our regular updates on:

But this week, we have also set up a YouTube channel.  From the new year, we will be posting interactive how to’s on subjects from setting up Email to simple ways to make your website work for you. Please do subscribe to our channel at https://www.youtube.com/channel/UC7GIwu_euemSTHYmcC3GDbw

We are also studying to become a certified Google Partner.  We have completed one exam, we just have one more to go.  But although our main focus is Search, we would also like to become certified in Display Network, Video and Shopping.  These are the best Channels for our current client base.

There are more exciting things planned for DVH Design:  on Wednesday 17th January, Deb Harrison will be interviewed on Switch Radio in Dunmow on Zelma Holt’s Zel-AfriQ show.

Also DVH Design will be exhibiting at the Business Expo Essex at Chelmsford City Racecourse on Wednesday 22nd February.  Please do come and meet us for a chat and a coffee and see how we can help you with your website woes.

We haven’t featured much on our blog this year, but we ae also in the process of revamping our website.  This will reflect our current services, portfolio and our new slogan.  So please do stay tuned.

So 2017 is going to be an exciting year and we hope you can join us.  In the meantime, have a very Merry Christmas and prosperity for 2017.

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