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DVH Design is going to be on the Radio

Switch Radio DunmowIt’s true! Deb Harrison from DVH Design will be speaking on the Zel-AfriQ show on Switch Radio on Wednesday 18 January 2016.

Along with 3 tracks of my choice, Deb will be talking to Zelma Holt about DVH Design: how we got here, and where we’re going.

The podcast will be published on our blog after the event but do feel free to have a listen live at Switch Dunmow Online  at 7.30pm on Wednesday.

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Merry Christmas from DVH Design

So we are at the end of 2016 and a lot has been going on behind the scenes at DVH Design.  This year has seen us contribute to our Social Media Channels.  Now during the week you can see our regular updates on:

But this week, we have also set up a YouTube channel.  From the new year, we will be posting interactive how to’s on subjects from setting up Email to simple ways to make your website work for you. Please do subscribe to our channel at https://www.youtube.com/channel/UC7GIwu_euemSTHYmcC3GDbw

We are also studying to become a certified Google Partner.  We have completed one exam, we just have one more to go.  But although our main focus is Search, we would also like to become certified in Display Network, Video and Shopping.  These are the best Channels for our current client base.

There are more exciting things planned for DVH Design:  on Wednesday 17th January, Deb Harrison will be interviewed on Switch Radio in Dunmow on Zelma Holt’s Zel-AfriQ show.

Also DVH Design will be exhibiting at the Business Expo Essex at Chelmsford City Racecourse on Wednesday 22nd February.  Please do come and meet us for a chat and a coffee and see how we can help you with your website woes.

We haven’t featured much on our blog this year, but we ae also in the process of revamping our website.  This will reflect our current services, portfolio and our new slogan.  So please do stay tuned.

So 2017 is going to be an exciting year and we hope you can join us.  In the meantime, have a very Merry Christmas and prosperity for 2017.

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So where exactly is Number 1 in Google Nowadays?

Once upon a time, website owners were constantly bombarded with wannabe SEO “experts” namely from another country that could promise to rank them number one in Google.  A lot of people took it for what it was:  a steaming pile of bull; while some went along with this expert and may have got some rankings but only for a very short term.  After which, Google had wised up that yet another fool was gaming the system and dropped the offending website from its listings.

You don’t really get that nowadays, do you?  There is a reason for that:  The natural listings for Google now start halfway down the page.

It was an ideal world when you could rank your website with little or no effort without having to pay a penny, but since then Google (et al) came up with Cost-per-click where adverts were made for specific keyphrases and you just pay when someone clicks onto your ad.

To make things more difficult, the search engines other branches including, videos, images and business search.  Great news for the searcher, not so great for the website owner.

Let me give you an example:  We have recently had our patio laid so the trade is still quite fresh in my mind, so let’s do a Google search for “Landscape Gardeners in Colchester”

landscape-1

Ok, the top 4 positions are all paid adverts.  All well tailored to match my query and to help me make an informed choice.  Google have also identified that I am looking for a trade in a specific area so they’ve also included a map showing some of the local businesses in that specific area, couresy of Google MyBusiness.  But this is the first page, above the fold and so far there is no sign of any natural search listings yet.  So lets come down the page.

 

landscape-2

So Google My Business (Used to be Google Places) list the top 3 landscapers in Colchester and provides a link to their website and directions.  Below that begins the first top 10 listing of the organic listings followed by 3 more paid adverts at the bottom of the first page.  I might add, that the number one listing in hese results is a directory of tradesmen in that local area.

Lets try another example:  I do a lot of work for an office furniture supplier.  My son could do with a snazzy new student desk, so let’s try with “student desk uk”.

 

desksA slightly different format as I am searching for an object not a company but Google assumes that I might be looking to buy a desk so other than the top 2 listings being paid adverts once again Google have also provided a little box listing the top products for Student desks for the UK from their shopping channel.  These are also paid ads also known as PLA’s (Product Listing Ads).

the number 3 position in this case (circled above) is now the top natural listing which is Amazon, followed by Argos, Ikea and then Desk Warehouse.

Ok one last try,  another company fresh in my mind, Videographers in Colchester once again.  Zap.

Videographer SERPs

Now this is interesting.  A videographer in Colchester is named again courtesy of Google My Business (this is a full profile).  Below they list similar companies that people have listed for.  But the top 4 adverts are (you guessed it) paid adverts.

I should add that when I did the same search yesterday there were only 2 adverts listed,mainly because by early evening, most people’s daily budgets have been reached.  Even so, top of the natural listings is by no means top.

So why would you now pay to be top of the Google search results when in effect the top is halfway down?  Simple answer: you wouldn’t.

If you really are advertising your company on a tight budget, then Google My Business is your best bet.  If done correctly this will get you on the first page for your trade and area, but if top is your sole aim, then contact an AdWords specialist (preferably a certified one) and heed everything they tell you.

Hopefully by the time you read this, I’ll be listed on there as well.

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60 second Social: Negative Feedback and How to Deal With It

I have a customer who sells Guides to Driving Abroad mainly via Amazon.  Much to his angst this week, he received a 2 star review from a disgruntled client, who had clearly bought his guide and knew a bit about the local area.  To say he was devastated was an understatement!

But the way he handled it was professional:  He researched the issue straight away, got the correct information and came to me (who helped compile the guide) and together we rectified the problem and had the revised copy ready for download that day.

Which is all great, but now there is still a 2 star review on his product page, that won’t go away.  He toyed with the idea of contacting Amazon to have it removed, but unless its abusive or spammy, then why would they?

There will always be people who leave negative reviews:  Some have a point, others just need to get a good hobby (preferably away from computers), but how you deal with their criticism can make the difference between a future customer hitting buy now or hitting the back button.

Reply to the feedback: Thank the person for their feedback.  Acknowledge there was an issue, but now the error has been corrected and ask them to download the modified version.  Even if the person was very brusque with their language and the review was quite damning, this demonstrates to everyone else reading that you took the criticism professionally and used it to improve your product rather than turning it into a full blown slanging match.

Get some good reviews:  Reviews are tallied and your average rating is given.  So despite the 2 stars, now might be a good time to contact the people that have downloaded the book and liked it.  Ask them first what they thought of it.  If the feedback is negative then get an insight what was wrong and act on that advice.  If the feedback is positive then ask if they would be willing to leave a 5 star review on Amazon.  This in turn will bump up your average.

 

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